Differentiate between advertisement
Advertisement aur Publicity dono marketing techniques hain, jo ki kisi product ya service ko promote karne ke liye use kiye jaate hain. Yahan par dono ki main difference ye hai ki advertisement ko hum paid promotion ke roop me consider karte hain jabki publicity ko hum earned promotion kehte hain.
Advertisement ka matlab hota hai, kisi bhi product ya service ko promote karne ke liye paid mediums ka use karna jaise TV, radio, newspaper, magazines, digital ads etc. In mediums par humein paise kharch karne padte hain, lekin unhe target audience tak pahuchana jyada asan hota hai. Jaise ki, kisi toothpaste ke advertisement ko TV par dikhaya jaata hai, jisse uski sales badh jaati hai.
publicity with suitable example.
Publicity ka matlab hota hai, kisi bhi product ya service ko promote karne ke liye free mediums ka use karna jaise news articles, social media shares, celebrity endorsements, etc. Yeh earned promotion ki category me aati hai kyonki isme koi paise nahi kharch karna padta hai. Jaise ki, kisi naye restaurant ka opening hua aur woh social media par viral ho gaya toh uske liye ek acchi publicity hai.
Toh aise me, advertisement paid promotion hai, jahan humein paise kharch karne padte hain aur publicity earned promotion hai, jahan humein kuch paise kharch nahi karne padte hain.
Agar hum in dono marketing techniques ko aur gehre roop se samajhna chahte hain, toh humein in dono ke advantages aur disadvantages ko bhi dhyan me rakhna hoga.
Advertisement ke advantages me ye hai ki ye ek bahut hi powerful medium hai, jisse hum apni product ya service ko jyada se jyada logon tak pahucha sakte hain. Iske alawa, humein apni target audience ko bhi acche se target kar sakte hain. Isme hum apni creativity ko use karke ek accha aur memorable advertisement create kar sakte hain, jo ki logon ke dimaag me yaad rahega. Lekin iska disadvantage ye hai ki iske liye humein paise kharch karne padte hain aur agar advertisement accha nahi bana toh humara paisa bhi barbaad ho jaata hai.