External environment ke components hain: Political, Economic, Social, Technological, Environmental aur Legal (PESTEL). In components se business ko influence hota hai aur ye unke kaam ke liye impact karte hain.
- Political environment: Government policies, regulations aur trade agreements business ke liye important hoti hain. Example: GST ke implementation se businesses ko adapt karna pada.
- Economic environment: Inflation, recession, aur consumer spending patterns business ke growth aur revenue ko affect karti hain. Example: Recession ke dauran businesses ko cost cutting aur efficiency improvement ke liye adapt karna pada.
- Social environment: Consumer preferences, demographics aur lifestyle changes business ke product aur marketing strategies ko influence karti hain. Example: Digital media ke badhte trend ke kaaran businesses ne online marketing aur e-commerce ko promote karna shuru kiya.
- Technological environment: Advancements in technology business ke operations aur competitiveness ko improve karti hain. Example: Automation aur AI ke introduction se businesses ne manual processes ko minimize kiya.
- Environmental environment: Climate change aur sustainability concerns business ke operations aur policies ko influence karti hain. Example: Companies ne green initiatives launch kiye hai jisse unka carbon footprint reduce ho.
- Legal environment: Laws aur regulations business ke operations aur liability ko regulate karti hain. Example: Data protection laws ke introduction se companies ne customer data ko secure rakhne ke liye measures lene shuru kar diye.
How do they influence the Business in its working ?
In sabhi components se business ka performance, growth aur competitiveness affected hota hai. Isliye, companies har component ke trends aur developments ko monitor karte rehte hain taki unka kaam effectively aur efficiently chal sake.